If an Instagram user published 10 pieces of content per day, it would cause a negative experience for the followers. Your audience doesn’t experience an overwhelming amount of content, unlike Instagram and Facebook. Pinterest publishing content requires a unique strategy, which follows the same rules as other social media networks. This is much higher than Facebook and Twitter and Instagram (Hiebert, 2016). 41% have children younger than 18 years, while 18% are home-makers.
67% of “deciders” also use Pinterest to find brand-centric ideas (Carp 2018, 2018).Ĭomparatively to other social media platforms, 51% of Pinterest’s female users are married. The “deciders”, with 52% spending over US$500 in beauty, fashion, and footwear within the last six months, have high purchasing power. These people are responsible for more than half of America’s wealth and 80% of household purchases (Hutchinson 2018).
Pinterest is popular with “deciders”, which are women aged 25-54 who make the majority of purchases in the US.Ĭomscore, which evaluates marketing data across platforms and supports this claim, has confirmed that 83% of Pinterest users are female, aged between 25-54 years (Carp 2018, 2018). It’s more influential than Instagram and Snapchat. Users who want to discover over 200 billion products and places are drawn to the virtual pinboard, which is often a source of inspiration that leads them to make informed purchases.Ī 2017 eMarketer survey found that Pinterest is the most popular platform for Americans to make a purchase. Silbermann describes Pinterest as a “catalog for ideas” because the main reason people use Pinterest to find inspiration is. With over 300 million users, it is the eighth most popular social media network in Western Hemisphere. Neustar research has shown that Pinterest is 1.5x more valuable to paid search than any other social media platform, and 2.3x more efficient compared to other platforms (Johnson 2019, 2019).īen Silbermann and Evan Sharp, his friends, created the social media platform Pinterest in March 2010. Pinterest could be the right platform for you if you work in fashion, beauty, home decor, and design or the hospitality and food industries. Pinterest is the best social media platform to find product information and inspiration.
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